Freelance Google Analytics
The freelance Google Analytics professional is responsible for optimizing the configuration of the Web Analytics tool based on the type of website or mobile application to be measured and the goals of your company (traffic objectives, online sales, contact form submissions, etc.)
Google Analytics is a powerful and free digital measurement tool that requires proper utilization through an initial setup and a tagging plan integrated into the application or website.
Google Analytics
Google Analytics Services
- Tagging Plans
- Google Analytics Configuration
- Securing Google Analytics
- Data Analysis
Une installation Insufficient Default Installation
Google Analytics is now the benchmark tool for web traffic analysis. While it is user-friendly, meticulous configuration of micro and macro conversions is essential to extract its “essential essence.”
Tracking Performance with GA
As a true tool for measuring and controlling performance, Google Analytics allows you to manage your online activities, especially your online advertising campaigns, whether it’s Google Ads, Facebook Ads, or Criteo retargeting.
The tool even enables you to assess the performance of your email, media, and affiliate campaigns through the implementation of UTM_source tracking links. Google Analytics’ ability to associate conversions with traffic sources is its greatest strength.
Hire a Google Analytics Consultant
Whether you already have a Google Analytics account or require its installation, I step in and collaborate with your technical and marketing teams to implement the tool, leveraging its best features in alignment with the reality of your online activities.
My To-Do List as a Google Analytics (GA) Consultant:
- Setting up GA accounts > properties > views
- Configuring GA view filters
- Configuring goals
- Implementing conversion funnels
- Activating Enhanced Ecommerce
- Defining all GA Event tags
- Enhancing product and merchandising reports
- Defining and configuring custom variables and dimensions
- Recommending a suitable utm_source structure
- Creating custom reports
- Analyzing various attribution models
- Reading and analyzing performance
- Providing action recommendations
Your Google Analytics Finally in Order
It’s much easier to navigate when all the dials are readable.