Consultant Google Tag Manager

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Consultant Google Tag Manager

The Google Tag Manager consultant is responsible for drafting and maintaining a tagging plan that encompasses all scripts and variables to be implemented within a website, E-commerce site, or mobile application. They link the variables and events from the data layer with audience measurement and advertising tools.
Google Tag Manager

GTM Services

  • Tagging Plans
  • GTM Configuration
  • GTM Security
  • Web Analytics Tool Installation
  • Advertising Tag Installation

Google Tag Manager Toolbox

The Google Tag Manager (GTM for short) allows for the centralized management of analytical and advertising tags within a single interface. GTM is the cornerstone of any data project for your website or E-commerce site, as it serves as the interface between the site and its data with Web Analytics and advertising tools. GTM seamlessly integrates into the suite of tools in the Google Marketing Platform, such as Google Analytics and Google Data Studio, which are tools for audience analysis and data visualization, respectively.

Hiring a Freelance GTM Consultant

Although GTM has a straightforward interface, implementation projects involving Google Tag Manager can be complex, requiring the expertise of experienced freelancers or Web Analytics consultants. My services in Google Tag Manager include taking over an existing GTM setup that needs updates, a complete overhaul, or the implementation of new tracking.

Google Tag Manager Features

Comprising tags, variables, and triggers, Google Tag Manager has an extensive range of potential functionalities:

  • Google Analytics Audience Measurement
  • Advanced audience tracking across multiple domains
  • Advanced Ecommerce performance measurement via Google Analytics
  • Measurement of all conversion points, such as forms
  • Highlighting business segmentation data via the dataLayer
  • Implementation of CRM solutions like SalesForce
  • Implementation of retargeting solutions like Criteo
  • Implementation of the Facebook advertising pixel
  • Implementation of an affiliate partner management strategy
  • Automatic tracking of downloads on the site
  • Automatic tracking of clicks within the site and to third-party sites

Third-Party Tags

Performance Measurement

Google Analytics

  • Pageview and Custom Dimension Tags
  • Traffic Source Segmentation
  • Events and Goal Configuration
  • Enhanced Ecommerce Suite

Google Analytics

Google Analytics
Conversion Tracking

Measuring the ROI of Campaigns

  • Google Ads Conversion Tags
  • Google Ads Remarketing

Google Ads

Google Ads
Social Advertising

Social Media Ads

  • Integration of the Facebook Pixel
  • Sending Data to Facebook Analytics

Facebook pixel

Facebook Pixel
Retargeting Solutions

Enhancing Conversion

  • Integration of Criteo Retargeting

Retargeting Criteo

Criteo
Retention

CRM

  • Linking Behavior to Email Account
Salesforce CRM

Project Dimension

To avoid any frustration arising from inconsistency between system data and web analytics data, I place great importance on the technical implementation project aspect of data. This helps streamline development phases and maximize the results of data projects. It involves closer collaboration with the development teams responsible for implementing technical recommendations or tagging plans.

Let’s Work Together!

I am ready to assist you with your project using Google Tag Manager.

Feel free to contact me

Prash Thakkar

Google Analytics and Google Tag Manager Consultant

Do you want to make the most of your data? Contact me so that I can assess your needs and provide you with a support proposal.

Localisation: London

Occupation : Consultant Freelance web analytics